Designing beautiful Showit templates is one thing—but designing ones that actually sell is a whole different story. If you’ve ever launched a template and heard crickets, you’re not alone. A lot of designers pour their heart into layouts but forget to think like a customer.
This post breaks down what makes a template truly convert (aka sell again and again), and how you can design smarter so your shop does the selling for you.
Pretty Isn’t Enough
Don’t get me wrong—your design skills matter. But visuals alone won’t sell a $300 template. People are looking for:
- Templates that solve their exact need
- Layouts that are easy to customize
- Designs that feel like them
If you can show someone how your template will save them time, make their business look more legit, and help them get more clients? That’s when you’ve got a winner.
The Anatomy of a High-Converting Template
Here’s what the best-selling Showit templates have in common:
- Clear niche focus – Know who it’s for (e.g., coaches, photographers, wedding planners)
- Strategic sections – Think: testimonial sliders, trust builders, service breakdowns, call-to-action buttons
- Mobile optimization – Because your dream client is likely viewing on their phone first
- Built-in sales psychology – Yes, design can guide decision-making! Use layout flow, hierarchy, and intentional messaging
Want a shortcut to add strategic conversion sections fast? Check out my CANVAS Pro Collection—with 212 ready-to-use sections you can drag into any template to level up the experience.
Don’t Forget the Experience
It’s not just about the homepage. A high-converting template:
- Includes a fully thought-out blog
- Has a killer about page that builds connection
- Makes the contact or booking process a breeze
Think about the full user journey. Ask yourself: “Where might someone get confused or distracted?” Then design to fix that.
Designed to Sell? Now Let’s Talk Marketing
Once your template is conversion-optimized, the next step is making sure people actually see it. This is where most designers fall off—but not you 😉
Inside Superhero Academy, I walk you through how to position and market your templates so they don’t just sit in your shop gathering digital dust.
You’ll get access to resources like:
- The CANVAS Pro Collection
- A marketing system for Pinterest + Etsy
- A conversion-focused Showit Sales Page Template
All included inside the course.
You’ve Got This
If you’re second-guessing whether your templates are “good enough,” remember this: a beautiful design can become a best-seller with just a few strategic tweaks. Focus on function, flow, and helping your buyer see themselves in the template.
Want tools to help? I’ve got you 👉 superherodesign.co/resources-for-designers 💫
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