If you’re sleeping on Pinterest, it’s time to wake up because this platform is basically a designer’s dream traffic machine. It’s not just for wedding inspo and recipes anymore—Pinterest is one of the best ways to get long-term, high-converting traffic to your Showit template shop.
And the best part? Your pins don’t disappear after 24 hours like Instagram stories. They actually gain traction over time.
Why Pinterest Works So Well for Template Sellers
Pinterest isn’t a social media platform—it’s a visual search engine. Which means people come to Pinterest looking for ideas, inspiration, and solutions. They’re already in a discovery mindset, which makes them more likely to click through to your website or shop.
So when you create high-value, beautiful pins that showcase your templates? You’re putting your offers in front of people who are ready to buy 💸
Setting Up Your Pinterest to Attract the Right People
Before you start pinning like crazy, make sure your profile is optimized:
- Use a clear, niche-specific business name and profile description
- Add keywords like “Showit templates for photographers” or “coaching website templates”
- Set up boards around your ideal customer’s needs (not just design-related!)
This makes your account more searchable and helps Pinterest understand who to show your content to.
What Kind of Pins Should You Create?
Think beyond just product images. Try:
- Template mockups in action
- Comparison pins (before/after website designs)
- Value-led pins like “Best Website Template for Coaches” or “Easy Website Launch Checklist”
- Testimonials or transformation stories
Want to save time? Inside Superhero Academy, I include done-for-you Canva templates you can use to create on-brand, high-performing pins fast 🧠📌
Keywords Are Everything
Pinterest SEO is real, and it matters. Make sure your pin titles, descriptions, and board names use terms your dream customer is actually searching for. Think:
- “Showit website template for wedding planner”
- “DIY website for coaches”
- “Easy branding for creatives”
This helps your content show up in search—and keeps working for you long after you hit publish.
Link to a Page That Converts
Don’t just send people to your homepage. Link directly to:
- A high-converting sales page
- A blog post that leads into your template
- A freebie or opt-in that starts the sales funnel
Inside Superhero Academy, I walk you through how to set up this exact flow—from Pin > to Click > to Customer.
Your Pins Have Power
Pinterest isn’t just for fun—it’s a strategy. When used right, it can drive a consistent stream of buyers to your shop. And unlike most platforms, your content gets more visibility over time.
If you’re ready to set your Pinterest marketing on autopilot and finally start getting traffic that sticks, dive into the strategies inside Superhero Academy.
You’ll learn:
- How to set up your account like a pro
- What kinds of pins drive clicks
- How to write descriptions that boost SEO
…and a whole lot more.
Ready to pin your way to more sales? Grab the resources here: superherodesign.co/resources-for-designers 📌✨
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