Let’s bust a myth real quick: you do not need 10k Instagram followers to have a successful Showit template shop. You don’t need to go viral on TikTok. And you definitely don’t need to wait until you’re “more established.” What you do need? Strategy, consistency, and the right tools to help you build trust and traffic—without burning out.
So if you’ve been holding back because you think your audience is too small, this one’s for you 💛
Selling Without an Audience Starts With Search
One of the most powerful ways to sell templates (without relying on social media) is to get in front of people who are actively searching for what you offer. That means focusing on search-friendly platforms like:
- Pinterest – Not just for inspo boards! It’s a visual search engine, and when you post consistently with good keywords, your pins work for you over time.
- Etsy – Designers overlook it, but it’s a high-traffic platform with built-in buyers looking for templates. If you optimize your listings right, you can get found by people who are ready to buy.
- Google – Yep, even your website can pull in traffic if you use smart SEO (like targeting the exact phrases your dream customers are typing in).
This is exactly what I teach inside Superhero Academy. From SEO to Etsy strategy to Pinterest marketing, you’ll learn how to get traffic to your shop—even if you’re starting from scratch.
Your Secret Weapon: An Optimized Shop
If your website isn’t set up to sell, all the traffic in the world won’t help. You want:
- Clean, intentional product pages
- A crystal-clear customer journey
- Templates that solve a specific problem for a specific type of buyer
Don’t worry—you don’t have to DIY everything. Inside the Superhero Academy, I include a plug-and-play Showit Sales Page Template that’s designed for conversions and easy to customize. It’s only available as part of the course, not as a standalone product.
What to Do Instead of Growing a Giant Following
Growing a big audience is great—but if it’s not engaged, it doesn’t help you much. Here’s where to focus instead:
- Build your email list early (even if it’s tiny, it’s powerful)
- Share value-led content on your site (blogging FTW 🙌)
- Get scrappy with cross-promotion—collab with other creatives
- Start with low-effort video (like screen recordings of template previews)
And to make content creation easier, the Superhero Academy also includes a Canva Marketing Kit that helps you create posts, stories, and guides to promote your templates like a pro.
The Bottom Line
Small audience? No problem. With the right setup and strategy, you can make steady template sales without ever going viral. Focus on search-friendly platforms, build a sales-ready shop, and show up where your dream customers already are.
You’ve got this—and I’ve got tools to help 👉 superherodesign.co/resources-for-designers ✨
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