If you’re a designer who’s been hustling on custom projects and feeling a little burnt out (👋 hey, I see you), this post is your permission slip to dream bigger. There’s a whole world of passive income waiting for you—and you don’t have to start from scratch. Whether you’ve dipped your toes into selling templates or haven’t even considered it yet, I want to break down how you can build steady income without being glued to your inbox.
Spoiler: it starts with productizing your talents, and Showit templates are the perfect place to start.
Why Passive Income is the Move
Let’s be real—custom client work can be rewarding, but it’s also exhausting. There are timelines, revisions, scope creep (ugh), and let’s not even talk about ghosting. Passive income gives you something custom work never can: freedom. When you’re selling digital products like website templates, you’re creating once and selling on repeat.
You wake up to Stripe notifications. You go on vacation and still make money. You get to say yes to the projects you want, not the ones you need. Sounds dreamy, right?
What Makes Showit So Perfect for Passive Income?
Showit is drag-and-drop, no code, and endlessly flexible—which also makes it super sellable. Creative entrepreneurs love it because they can easily customize their site. And when you design templates that solve specific problems (think: portfolio for photographers, sales page for coaches), you’ve got a recipe for steady sales.
Designers are already using my Superhero Showit CANVAS Pro Collection to speed up the process—212 customizable canvases that you can pop into your templates to create designs faster (and better).
The Secret Sauce: Systems + Marketing
A passive income stream doesn’t mean zero work. But the work is front-loaded. Here’s what you’ll want to dial in:
- A sales-ready website – Your shop should make it easy for people to browse, preview, and purchase your templates.
- Consistent marketing – Pinterest, Instagram, email marketing…they all work when you work them.
- A design system – Something that helps you create polished templates at scale without burning out.
P.S. If you want the ultimate plug-and-play setup, check out the Superhero Academy—it’s my signature course that walks you through building a template shop from the ground up. No guesswork. No overwhelm.
Want a Shortcut? Use What’s Already Working 🦸♀️
If you’re not sure where to begin or feel stuck creating everything from scratch, don’t. I’ve done the heavy lifting for you. Inside my shop, you’ll find done-for-you tools like:
- The Showit CANVAS Pro Collection – So you can create beautiful templates fast
- Canva Marketing Kits – Matching Instagram posts, stories, and guides to promote your templates like a pro
- Done-for-you Sales Pages – So your products don’t just look good—they convert too
You Don’t Need to Wait for “Someday”
A lot of designers wait to start passive income because they think they need a bigger audience, more time, or a huge portfolio. But here’s the truth: the best time to start is now. Build one template. Put it in your shop. Share it on Pinterest. Then do it again.
Before you know it, you’ll have a growing library of products working for you in the background while you focus on what you love.
Ready to make your first passive income sale? Start here: superherodesign.co/resources-for-designers 💻✨
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