If you’re a designer who cringes at the idea of “selling” your products, you are not alone. So many creative entrepreneurs get stuck right after they launch—because promoting themselves just feels… weird.
But here’s the truth: your templates won’t sell themselves. That doesn’t mean you need to turn into a marketing machine or change your personality. It just means you need to promote in a way that feels natural—and works.
Here’s how to share your work, build trust, and boost sales without feeling pushy or fake ✨
Start With Service, Not Sales
Instead of asking, “How do I sell more templates?” ask, “How can I help someone make progress today?”
That small mindset shift makes a huge difference.
Try this:
- Share a tip about building a DIY website (and link to your template at the end)
- Talk about a common problem your audience faces and how your template solves it
- Highlight a feature or section of your design that makes life easier
It’s not about shouting “buy now”—it’s about showing why your product matters.
Tell Stories (Not Just Features)
Stories are powerful. Share:
- Why you created this template
- How someone used it successfully
- A behind-the-scenes look at your design process
These give your audience a connection point and build the kind of trust that makes someone hit purchase 💛
Repurpose Like a Pro
You don’t have to create fresh content every day. Turn one idea into multiple posts:
- Turn a blog post into Instagram captions
- Break a walkthrough video into short Reels or stories
- Use testimonials as standalone pins
And if you’re inside Superhero Academy, you’ll get done-for-you Canva marketing templates so you can post consistently without burning out.
Focus on Platforms That Feel Good
Hate dancing on TikTok? Don’t do it. Love writing? Focus on blogging and email. You don’t have to be everywhere—just choose one or two platforms where you can show up genuinely and with intention.
Pinterest + blog content is a magic combo for many designers because it keeps working in the background while you do other things. (Yep, I teach the full strategy inside the course!)
Promote with Confidence
The biggest shift? Knowing your product actually helps people. You’re not being pushy—you’re making it easier for someone to launch their business, feel proud of their site, and show up with confidence.
That’s worth talking about.
And if you want help creating content, planning launches, and making promotion feel fun (yes, really), come join me inside Superhero Academy.
You’ll get:
- Launch planning templates
- Canva promo graphics
- Copy tips for writing in your own voice
…all designed to help you sell with ease and authenticity.
Start showing off your work without the cringe → superherodesign.co/resources-for-designers 💬💻
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