If you’ve been scrolling through Showit template shops, double-tapping demos, and thinking, “How do I even pick the right one?” — you’re not alone.
Buying a website template is a big deal. It’s your online first impression, your digital home base, and let’s be honest — it’s the face of your business when you’re too busy to keep up on Instagram.
As a designer who’s helped hundreds of creative business owners launch with Showit, I’ve seen what works (and what doesn’t). Whether you’re a coach, photographer, or creative, here are five things you should know before hitting “add to cart.”
1. Not All Templates Are Built the Same
You might think all Showit templates are basically the same — pretty layouts you can swap photos into. But the truth? The strategy behind the design makes a huge difference.
A good template doesn’t just look nice. It’s structured to:
- Guide visitors toward your services or offers
- Help them understand what you do fast
- Get them to actually take action (hello, bookings)
When I design a Superhero Design template, I think through every click and scroll. Your homepage layout isn’t random — it’s built to help your dream client say “yes” faster.
💡 Pro Tip: Look for templates that mention strategy, client flow, or conversion — not just aesthetics.
2. Make Sure It Includes All the Pages You Need
You’d be surprised how many templates only come with five or six pages — which means you’ll spend extra time creating the rest from scratch.
A solid template should include:
- Homepage
- About
- Services
- Portfolio or Work page
- Contact
- Blog design
- Bonus pages (like a sales page, pricing guide, or thank you page)
When you get one of my templates, you’re not just buying a homepage — you’re getting a full, ready-to-launch website. You can easily hide or duplicate pages later as your business grows.
💡 Pro Tip: More pages = more flexibility (and fewer headaches later).
3. Check That It’s Beginner-Friendly
Showit is super intuitive, but some templates are easier to edit than others.
Here’s what to look for:
- A tutorial library or setup guide (so you’re not guessing what goes where)
- Clearly labeled layers and canvases inside Showit
- A designer who actually understands how non-designers think (that’s me 🙋♀️)
Every Superhero Design template comes with a step-by-step setup guide — so you’ll never wonder, “Wait… how do I change this text?” again.
💡 Pro Tip: If a shop doesn’t mention tutorials or support, be cautious — you don’t want to be left figuring it out alone.
4. Look for Matching Designs to Keep Your Brand Consistent
Your website is just one part of your brand — your social media, pricing guide, and email graphics all tell the same story.
That’s why I always recommend choosing a shop that offers matching Canva templates or brand kits. It keeps everything cohesive so you can show up consistently everywhere your clients find you.
Imagine your website, Instagram, and welcome guide all matching perfectly. It instantly makes your brand feel professional — even if you’re a one-woman show.
💡 Pro Tip: Matching Canva kits save you so much time when you’re creating posts or onboarding clients.
5. Don’t Overthink It — Focus on the Feel
This one’s important. The right template should feel like you.
When you look at it, do you think, “Yes, that’s the vibe I want my clients to feel”? That’s usually your answer.
Remember — you can always change fonts, colors, and images later. What matters most is finding a structure that matches your business personality and makes it easy to plug in your content.
If it makes you excited to start customizing — that’s your sign you found the right one.
Final Thoughts
Buying a Showit template should feel empowering, not overwhelming.
The right one saves you hours of trial and error, helps you attract dream clients, and gives you that “wow, I really did this myself” moment.
If you’re ready to launch a website that looks custom and books clients — without the custom price tag — I’ve got you.
✨ Explore all Showit Website Templates →
✨ Grab Matching Canva Kits →
You can have a brand-new, designer-quality website up by this weekend — and it’ll feel 100% like you.
Melissa Lunt is the founder of Superhero Design, a template shop specializing in high-converting Showit website templates for coaches, photographers, and creative entrepreneurs. With over 10 years of experience designing brands and websites, she helps business owners launch beautiful, strategic sites without the designer price tag or tech stress. Melissa is passionate about creating handcrafted templates that don’t just look custom—they actually book clients. When she’s not designing, you’ll find her drinking coffee, spending time with family and exploring the outdoors.
Explore Showit templates and launch resources at superherodesign.co.
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