Did you know that only 2% of website visits end in a sale? 💸

And also that the average small business’ website only gets 1,000 clicks per month? (How does that statistic stack up against yours?)

So if you do the math… That’s an average of 20 sales a month, which isn’t enough to run a sustainable business that generates full-time income.

The good news is that there are ways you can maximize that statistic and increade your conversion rate – and it can all be achieved through web design fixes! (And the chances are, if you’re getting less than 20 sales a month it isn’t your offer that’s the problem, it’s your marketing.

The number one mistake you’re making is this: Your website isn’t built around a strategic goal.

We fall into the trap of thinking because web design has ‘design’ in the name, it’s all about looking pretty. The fonts, the images and the layout just has to look ‘nice’ and ‘on brand’. Wrong!

(And what looks great to you might not even be what your ideal client wants to see!)

So how do we fix it? With getting INTENTIONAL

Showit website template for coaches
Jasmine Bloom Showit website template for coaches

Having a design that resonates to hook your dream client’s attention, but that also acts like a map for them to to get sucked onto a path that leads them to that sale.

When I create a template, I’m thinking about how the client will experience it, and I know exactly what route they’ll take to get to that end goal! If you don’t know what their journey will be and design a website that navigates them through that process, you won’t convert sales.

I totally know how it feels to fall into the design trap – I’d rather skip the numbers to focus on the fun stuff, too! But I’ve done the hard work so you don’t have to.

Click this link to check out my FREE Strategic brand templates! They’re the perfect first step to maximizing your sales and building the profitable, stylish business of your dreams. ✨

Comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

read the recent posts

You’re going to want to bookmark this because it’s the MOST important advice you’ll read all day.

Here’s what’s coming up in 2023, and what you can do to stay on top of it.

01. Viva Magenta

You know the company Pantone? Not many people know, but they have a ‘color of the year’ and this year it’s viva magenta!

Why is it important? Because vivid magenta is the opposite of the neutral colors that have dominated in recent years, which means that boho trends are over and quirky, striking designs are in. I’m not saying you should rebrand with hot pink, but it’s great to be mindful of how relevant your current design palette is.

(This is why I love templates – you can rebrand in the space of an afternoon!)

02. Social Media will become a customer service tool

This isn’t just for big companies!

Stop focusing your Instagram content on selling, and start using it for connection. Instead of Call to Actions, start finding ways to start conversations instead. Ask questions with your content, spend time replying to comments and starting new DM threads over trying to make Instagram convert for you, because it won’t!

When your audience organically migrates to your website, if they feel they visited from their own free-will they have a higher chance to convert.

03. Automations

We’re busy people and don’t have all day to spend searching for the answers – We want them to come to us.

Pink Showit website template

How can you save your potential clients time and money? Make graphic posts that are straight-up so they don’t have to search for value, and structure your website so it’s straight to the point and easy for them to buy your product with a single click.

Want more tips? Bookmark this post and click the link SHOP WEBSITE TEMPLATES for NEW 2023 website templates (Including ‘Pink Summer’ from this post!) free templates and even more design advice on my blog! ✨

And YES these are all in Canva, have barely anybody using them yet and are the secrets most web designers don’t want you to know… You’re welcome 👊🏼

Traditionally, when we think “stylish” we think modern, minimal and clean. For the most part, the ‘stylish’ aesthetic draws inspiration from fashion (think brand logos like Chanel, Prada and Louis Vuitton!) and literature — serif fonts with a tall, angular construction.

This approach is definitely the best way to target a luxury consumer or brand a company rich in heritage!

But in 2023, “Stylish” doesn’t necessarily mean luxury — Especially if your client is younger, more rounded fonts might appeal to them more because their concept of style is more effortless and chic.

My tip? Pair serif headings with sans-serif body text for the perfect balance of culture and contemporary, for a well-rounded design that appeals to any client interested in art and fashion!

These are some of my latest Canva finds that you need to know if your brand revolves around style:

Serif: Joliet, Arcadian, Brown Sugar, Metanoia & Pierson
Sans Serif: Julius Sans One, Kollektif, Nourd & Nunito Light

Changing your fonts is a quick and easy way to refresh and rebrand your website and graphics! Our audiences are ever-changing, so we always need to keep on top of what’s fresh so we don’t get left behind.

Bookmark this post for reference when you’re next designing! ✨

Need more inspiration? Click the link in my resources page to peek my FREE templates – They work with all of these fonts and are perfect for any brand wanting to target women who love style.

No gatekeeping here — I’ve got you!! 🫶🏼

Warning: This wisdom could get you booked out (and is what all of my best selling templates are based on!) ✨

Read this once you’ve scrolled through the carousel for design references – I’m about to tell you the conversion secrets behind how I design templates that have found hundreds of women their dream clients!

The way a visitor is converted into a client or sale through your website is by following a journey to get to your point of sale – whether that’s a ‘buy now’ button or an inquiry form, the process is the same.

A website like Pink Summer is perfect, and here’s how it hooks ANY visitor in to reach that final destination (and what you can do to make your website do the same!)

✨ It starts with a WHAT and a WHO

Pink Showit website template

Right at the top of the page, so any visitor can instantly see in a single line what you do and who you’re for.

As soon as they land on they’re page it makes them spill with excitement because they feel seen. Like you’re soul sisters, and they’re lucky to have found you (not the other way around!) — using emotional keywords like manifest, love and dreams here will leave them even more passionate.

✨ Then they’re sucked in by the design

The fonts, the colors, the inspiring photographs (thank god for Pexels!) that make their heart swoon. They can’t help but keep scrolling, because it’s so beautiful it’s like they’re flicking through pages of a magazine. They don’t even realize or care that they’re being sold to.

✨ The SCROLL LAYOUT takes them on a strategic journey, with blocks that hit all the points they want to know

What you can offer them, who you are, fun things that build a connection and make them feel like they need you in their life, gliding into each other effortlessly in the most satisfying way (Seriously, is there a nicer feeling than scrolling down a website where everything just melts into each other!?)

It’s like they’re riding a wave to exactly where you want them to be. And that’s what any website should feel like – Effortless.

If you’re having to graft and grind to get your visitors to that destination you’re doing something wrong!

But with this wisdom the fix is easy as pie 🥧




I've created a beautiful free website template that is designed to convert. This is perfect for anyone wanting to try Showit for free

view demo

Let's create a brand your clients will obsess over

Hi, I'm Melissa

With a spontaneous and imaginative flair, I specialize in…

Crafting beautiful brands for creative and passionate business owners like YOU so that your business communicates your message effectively with outstanding branding and visual graphics.

work with me

shop templates

Almost there!

Free guide

You can embed an email signup form here by pasting the code for one in a blank "embed" box.


Matching Canva

Add a podcast, sales page or shop to your Showit website

Fully customizable website templates compatible with Showit

Social Media & Marketing templates to up your brand game

Matching Showit