If you’ve been thinking about listing your Showit templates on Etsy but aren’t sure if it’s the right move, let’s break it down. Etsy can be an amazing place to reach new buyers—especially if you don’t have a huge following yet. But like any platform, it comes with pros, cons, and strategy.
Here’s everything you need to know about whether Etsy is worth it for Showit template sellers (and how to make it actually work for you).
Etsy Brings the Built-In Traffic
The best thing about Etsy? It already has buyers. People head to Etsy ready to purchase, often with very specific search terms in mind. So instead of having to build a huge marketing funnel, you can tap into an audience that’s actively shopping.
That said, the competition is growing—which means your listing needs to be on point to stand out.
What Sells Best on Etsy
Not every template is an Etsy winner. The ones that tend to do well:
- Solve a very specific problem
- Are clearly labeled for a niche (photographer, coach, planner, etc.)
- Include detailed previews and strong SEO keywords
- Look high-end and polished at first glance
Inside Superhero Academy, I walk you through how to optimize your listings, write better titles and tags, and create scroll-stopping listing images.
Etsy Fees and Fulfillment
Yes, Etsy takes a small percentage of your sales—but honestly, it’s usually worth it for the visibility you get. You’ll also want to think through your fulfillment process. With Showit, you’ll likely deliver your templates via a link to a Google Doc or PDF after purchase.
Pro tip: automate your delivery with Etsy’s digital download feature by providing the PDF as an instant download with a link to access the actual template.
You’ll Still Need to Market (Just Less)
Etsy gives you a head start, but your listings won’t sell themselves. You’ll still need to:
- Share your products on Pinterest
- Include Etsy links on your site and blog
- Encourage reviews and social proof
In the course, I teach an Etsy-first strategy that helps you build momentum and then eventually bring buyers to your own site for higher margins.
What I Recommend
If you’re just starting out and don’t have a big audience, Etsy is 100% worth trying. It can help you:
- Validate your templates quickly
- Start generating sales and reviews
- Learn what sells best before investing in a full shop build
Once you have that momentum? Then you can use your earnings to grow your site and brand off-platform.
And guess what? You don’t have to figure this all out solo. Inside Superhero Academy, I include a full Etsy strategy + templates to help you launch fast and with confidence.
Etsy doesn’t have to be forever—but it can be your best starting line. 🛍️
Grab the full training and tools here: superherodesign.co/resources-for-designers
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