How to Start a Showit Template Shop Step by Step

If you’ve been dreaming about creating and selling your own website templates, you’re not crazy — it’s one of the best ways to turn your design skills into real, passive income.

Showit makes it even better because it’s easy to use, totally drag-and-drop, and your buyers don’t need to know a single line of code.

If you’re ready to start a Showit template shop but aren’t sure where to begin, this guide walks you through each step — from idea to launch — so you can start selling confidently.

---

Step 1: Choose Your Niche and Audience

Before you start designing, you need to know who you’re designing for.

Are your templates for photographers? Coaches? Wedding planners? Bloggers?

Each group has its own style preferences, needs, and must-have features.
For example:

• Coaches usually want opt-in sections and clear calls to action.
• Photographers need galleries that showcase their work beautifully.
• Service providers often want an easy way for clients to book them.

Start by choosing one main audience and designing for them. When you do that, your templates feel intentional — and they’ll sell faster because they speak directly to that buyer.

---

Step 2: Learn the Basics of Showit (If You’re New)

If you’re just starting out with Showit, don’t stress. It’s one of the most intuitive website builders out there.

Take time to play around with it — get comfortable creating canvases, adding text, swapping images, and editing mobile layouts.

Once you understand how flexible it is, you’ll see why so many designers build their entire business around it.

If you want to fast-track your learning, my course Build + Scale Your Six-Figure Showit Template Shop includes tutorials that show you exactly how to set up and design templates for resale.

---

Step 3: Design Your First Template

This is where the fun starts.

Here are a few tips to design with strategy:

• Create a homepage that wows — use big imagery and clear messaging.
• Add key pages most buyers will need (like About, Services, Portfolio, Contact, and Blog).
• Make sure it’s mobile-friendly. Most buyers check demos on their phones first.
• Include flexible sections they can easily duplicate or hide if they want fewer pages.

Don’t overthink it — your first template doesn’t have to be perfect. You’ll get better with every design you create.

---

Step 4: Build a Demo Site

Every template needs a live demo so buyers can preview it before purchasing.

Your demo site should:

• Match the final product exactly
• Use realistic placeholder text and images
• Feel like a real business (so buyers can visualize themselves in it)

Pro tip: give your demo site a name that fits your aesthetic — something that feels like a real brand. It instantly makes your design more relatable.

---

Step 5: Package Your Template for Sale

Once your template is designed, you’ll need to prepare it for delivery.

Here’s what to include:

• A Share Key (the code buyers use to import it into their own Showit account)
• A PDF setup guide with clear instructions
• Any bonus files (like Canva templates or fonts)
• A simple terms of use file

Make it as easy as possible for your buyer to install and launch. The smoother their experience, the more likely they’ll leave a glowing review — and buy again later.

---

Step 6: Set Up Your Shop Page

You can host your shop directly on your own Showit website (which looks more professional) or through another platform like Shopify or Etsy.

If you use Showit, create a Shop page that includes:

• High-quality mockups of your templates
• A short, engaging description for each product
• “View Demo” and “Buy Now” buttons
• Testimonials or screenshots from happy buyers

Think of your shop as your storefront — clean, organized, and designed to make people want to browse and buy.

---

Step 7: Write Your Product Descriptions

This step often gets overlooked, but it’s huge for SEO and sales.

Write your product descriptions like you’re talking directly to your dream customer.
Focus on benefits, not just features.

For example:
Instead of saying “Includes 10 pages,” say “Launch your website in a weekend with 10 done-for-you pages designed to convert.”

That subtle difference can make or break a sale.

---

Step 8: Set Your Pricing

Your pricing should reflect the value you’re providing.

As a general guide:

• Starter templates: $200–$350
• Full Showit templates: $395–$495
• Premium templates with matching Canva kits: $595–$895+

Don’t undervalue your work just because you’re new. When your templates look professional and save buyers time, they’re worth it.

If you want a deeper breakdown, check out my post on How to Price Your Website Templates (Without Undervaluing Yourself) — it’ll walk you through how to set pricing that actually works.

---

Step 9: Promote Your Templates

Now that your shop is ready, it’s time to spread the word.

Start with:

• Pinterest: post beautiful mockups that link directly to your product pages.
• Instagram: share behind-the-scenes design clips or show how easy your templates are to customize.
• Blogging: write posts that answer questions your ideal buyers are searching for.
• Email: if you have a list, send out your launch announcement with a limited-time offer.

Marketing doesn’t have to feel overwhelming — it’s just about being consistent and showing up where your audience hangs out.

---

Step 10: Keep Improving and Expanding

After your first template launches, you’ll learn a ton.
Pay attention to what buyers love and what questions they ask. That feedback will guide your next designs.

Over time, your shop will grow into a full collection of templates that attract repeat buyers and generate consistent income.

That’s when you know you’ve built something sustainable — a creative business that runs without needing constant client work.

---

Need a Roadmap That Covers All the Details?

If you want to skip the trial-and-error phase and learn exactly how to create, market, and scale your template shop, I’ve got you covered.

My course Build + Scale Your Six-Figure Showit Template Shop walks you through every step — from choosing your niche and designing templates to setting up your shop, pricing, marketing, and automation.

It’s the roadmap I wish I had when I started, and it’ll help you launch faster, with confidence.

---

Final Thoughts

Starting a Showit template shop doesn’t have to feel overwhelming. If you take it step by step, you’ll be surprised how quickly your first product comes together.

Remember — your shop doesn’t need to be perfect to start making money. It just needs to exist.

So open Showit, pick your niche, and start designing.
Your first sale might be closer than you think.

👉 Ready to build your shop the smart way? Start here: Build + Scale Your Six-Figure Showit Template Shop