If you’ve ever thought about selling website templates but had no idea where to start, you’re not alone.
Most designers, coaches, and creatives I know had the same question in the beginning: How do you actually turn your designs into something that sells on autopilot?
The good news? You don’t need to be a tech wizard or have a massive audience to get started. You just need the right setup, a plan, and a bit of strategy behind your designs. Let’s break it down together.
Step 1: Choose a Platform You Love Designing On
Before you can sell anything, you need to decide where your templates will live. My top recommendation is Showit because it’s super easy to use, drag-and-drop, and gives your buyers full creative control without needing to touch code.
If you already design on Showit, you’re one step ahead. If not, it’s worth getting familiar with the platform because it’s one of the best for selling premium templates that look custom but are simple to edit.
The key here is choosing a platform that you enjoy designing on. If you dread opening it, your creative energy will fade fast. Pick the tool that feels fun to build in.
Step 2: Find a Niche (And Stick With It)
This part matters more than most people realize. A lot of new designers make the mistake of trying to create templates for everyone — and end up appealing to no one.
Instead, focus on one niche.
Ask yourself:
- Who do I want to design for?
- What style of websites do they love?
- What problems are they trying to solve?
For example, I started by creating templates for coaches and photographers. Once I focused on that audience, sales started to flow in because my designs felt made for them.
Your niche doesn’t have to be forever. But starting with one clear group helps you get known faster, and it makes your marketing a whole lot easier.
Step 3: Create a Template That Solves a Real Problem
Pretty design is nice, but it’s not what sells.
What sells is function — and the feeling that someone can launch their dream website without stressing for weeks.
Think about your template like a shortcut. Your buyer wants to skip the hard parts of designing a website and get something that looks amazing right away.
A few ideas:
- Build templates that save time for busy business owners.
- Create layouts that already speak to a specific audience (like wedding photographers or business coaches).
- Include pre-written copy prompts so your buyers aren’t starting with blank pages.
The goal: make it so easy to launch that your buyers feel like they just hired a designer, without the custom price tag.
Step 4: Package and Price It Right
Your price should reflect the value, not your confidence level.
If you’re creating a beautiful, functional, ready-to-use website template, you’re providing serious value.
Start by looking at the market.
- Basic templates might start around $200–$300.
- Mid-range templates often sell for $395–$495.
- Premium templates that include extras (like matching Canva designs or sales pages) can go for $595–$895 or more.
The more value you include, the higher your price can go. And remember — buyers don’t always want the cheapest option. They want the one that feels like it will actually work for them.
Step 5: Build a Shop That Converts
You don’t need a complicated website to start selling templates, but you do need one that feels professional and trustworthy.
A few simple must-haves:
- A clean shop page with clear product images.
- Demo links so buyers can click through the template before purchasing.
- A short video or gif showing how easy it is to customize.
- A FAQ section that answers things like “Can I use this for multiple clients?” or “Do I need Showit Pro?”
When your shop feels easy to navigate, buyers are way more likely to click “Add to Cart.”
Step 6: Market Consistently (Even If You Have a Tiny Audience)
This is where most people fall off — they build a template, post it once, and expect sales to roll in.
But just like anything else in business, consistency wins.
Start simple:
- Share before-and-after mockups on Instagram and Pinterest.
- Create short videos showing how customizable your templates are.
- Write blog posts (like this one!) that teach and inspire your ideal buyers.
You don’t need a huge following. You just need to show up regularly and speak to the people who would love your work.
Step 7: Keep Improving and Expanding
Once you’ve sold your first template, don’t stop there.
Use customer feedback to make small updates, add bonus pages, or create matching Canva templates for brand consistency.
Over time, your shop becomes a full ecosystem — and that’s when you start to see the real magic of passive income.
Your designs work for you, even when you’re off living your life.
Step 8: Get the Step-by-Step Roadmap
If you’re serious about selling Showit templates and turning it into a real income stream, you don’t have to figure it out on your own.
I created a full course that walks you through every part of this process — from designing your first template to setting up your shop, pricing, marketing, and scaling to six figures.
👉 Build + Scale Your Six-Figure Showit Template Shop
Inside the course, you’ll get all my behind-the-scenes systems, editable templates, and marketing strategies that helped me grow my own shop into a six-figure business. If you’re ready to start selling templates the smart way, that’s where to begin.
Final Thoughts
Selling website templates isn’t about luck. It’s about creating something that truly helps people, packaging it beautifully, and showing up consistently.
You can absolutely start from scratch and build a profitable shop — even if no one knows your name yet.
You just need the right foundation, a bit of creativity, and a plan that works.
You’ve got the creativity already. Let’s get you the roadmap.
Check out the course here: Build + Scale Your Six-Figure Showit Template Shop
Melissa Lunt is the founder of Superhero Design, a template shop specializing in high-converting Showit website templates for coaches, photographers, and creative entrepreneurs. With over 10 years of experience designing brands and websites, she helps business owners launch beautiful, strategic sites without the designer price tag or tech stress. Melissa is passionate about creating handcrafted templates that don’t just look custom—they actually book clients. When she’s not designing, you’ll find her drinking coffee, spending time with family and exploring the outdoors.
Explore Showit templates and launch resources at superherodesign.co.
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