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Writing your own website copy is hard enough. Writing it for a client who sent you half a questionnaire and three vague sentences? That can stop a design project before it starts. ChatGPT can help, but “write me an engaging website” usually gives you words that could belong to anyone.
These free ChatGPT prompts walk through the main pages one at a time: Home, Services, About, Portfolio, Contact and Blog. They work for web designers using client notes and for business owners writing their own sites. Start by giving ChatGPT the real business context, then copy the prompts for the pages you actually need.
Before you start writing website copy with ChatGPT
Collect the questionnaire or call notes, exact offer details, a real voice sample, approved testimonials or portfolio examples, and the section list from your website template. In the first prompt, write “not provided” where you have a gap. If ChatGPT asks for more information, answer those questions before drafting the pages.
Keep the page work in one conversation so it can refer to the confirmed facts. Review every result before it goes live. AI should not create a testimonial, process, credential, timeline or business outcome the client never supplied. For client projects, get permission before putting their material into an AI tool and remove private details it does not need.
Copy the prompts for the pages you need
Each prompt is a starting point, not a fixed template. Replace the brackets with real information, adjust sections to your design, and ask for another draft if the first one sounds generic. The Blog prompt plans three relevant topics, then helps draft one post at a time after you add the owner’s expertise and sources.
Start here: give ChatGPT the business context
Paste this once at the start of a new chat. Add the actual business details before using the page prompts.
Help me draft website copy one page at a time. Use only the business facts and examples I give you. Do not invent results, credentials, testimonials, prices, locations, process steps or personal stories. If something important is missing, ask me before writing it. Business and offers: [What the business sells, what is included, who it serves and where it works, if relevant] Audience: [What customers need, ask about or worry about] What makes this business different: [Only confirmed specifics] Proof: [Real reviews, case studies, portfolio examples and credentials, or "none supplied"] Voice: [Paste one or two paragraphs the owner wrote or approved] Words and claims to avoid: [List] Main website action: [Inquire, book, shop, etc.] Summarize what you know in six bullets. Separate confirmed facts from missing information. Ask me up to five useful questions that would make the website copy more specific. Do not write the pages yet. After I answer, keep these facts in mind as we work through each page in this same chat.
Home page
Add your template section list or rearrange the sections below to fit the real site.
Using the confirmed business context in this chat, draft the home page. The visitor should understand what this business offers, who it is for and what to do next without reading every section. Template sections and rough space available: [Paste the section list or say "flexible"] Primary action: [Specific next step] Featured offer: [Which offer should lead] Write the copy section by section: 1. Hero: give me three specific headline directions, one supporting sentence and a button that says what happens next. 2. Short introduction: explain the offer and who it is for in plain language. 3. Offer or services preview: give each actual offer a distinct benefit and clear next step. 4. About preview: introduce the person or business in a way that connects back to the customer. 5. Proof or portfolio preview: use only real supplied examples or leave a labeled placeholder. 6. Final call to action: address the most relevant question or hesitation before the button. Use the client's voice, not generic phrases like "elevate your brand." Do not force every section into the page if it repeats another. Keep paragraphs easy to read on a phone. Flag any claim that needs approval.
Services page
Run this separately for each offer if the services differ substantially.
Draft a services page using the confirmed facts in this chat. Do not turn a vague service name into an invented package. Services and what each includes: [Paste exact details] Best-fit customer for each: [Paste] Process, timing and price if public: [Paste or write "not provided"] Common questions or objections: [Paste] Primary action: [Inquire, book, buy, etc.] Template sections and space: [Paste or say "flexible"] Write a clear opening that explains the offer. For each service, give me a heading, a short description of what the client receives, the practical benefit, and the right button label. Add a process section only from steps I supplied. Suggest two or three FAQ questions based on the information provided, but leave answers marked [NEEDS CLIENT INPUT] where facts are missing. Finish with a call to action that describes the real next step. Keep the services distinct. Do not promise results, availability or turnaround times I did not confirm. Point out any missing detail that would stop a visitor from deciding whether to inquire.
About page
Give ChatGPT actual notes or an existing bio. The page needs a real story, not a generic founder narrative.
Write an About page using only the owner's real story and the confirmed business context in this chat. Owner's background and turning points: [Paste notes or current bio] Why the work matters to the owner: [Paste the owner's words] Relevant experience and proof: [Paste only confirmed details] Personal details the owner wants included: [Paste or write "none"] Who the business serves and how: [Paste] Primary action: [Specific next step] First identify the most relevant story thread for a prospective customer. Then draft an introduction, two or three short story sections and a closing invitation. Explain what the background means for the customer without making every paragraph a sales pitch. Preserve useful phrases from the owner's own voice. Do not invent a dramatic turning point, childhood story, credentials or client results. At the end, mark sentences that need the owner's confirmation. If the notes do not support a section, ask for the missing story detail rather than filling it with generic copy.
Portfolio or case study page
Use one real project at a time. This prompt can also create short portfolio cards from verified details.
Help me write a portfolio entry for one real project. Use only the information below and the confirmed business context in this chat. Project or client name and permission to share: [Paste] Client's starting situation: [Paste verified details] Work delivered: [Paste] Constraints or decisions: [Paste] Result or client feedback: [Paste exact evidence, or "not available"] Images available: [Describe] Next action for a visitor: [Paste] Write a short portfolio card (headline plus two sentences) and a longer case study with these sections: the brief, the approach, what was delivered and the outcome if verified. Connect each design choice to the problem it addressed. If no measurable outcome is supplied, describe the finished work without claiming a business result. Suggest image captions that explain what the visitor is looking at. Flag anything that needs client permission or proof. Do not invent a testimonial, metric or before-and-after story.
Contact page
Make the next step feel clear and accurate.
Draft a contact page from the confirmed business context in this chat. Who should inquire: [Paste] What the visitor can ask about: [Paste] How the inquiry works: [Form, email, booking link, etc.] Response time, if confirmed: [Paste or "not provided"] What to prepare before reaching out: [Paste or "nothing required"] Write a short headline, two or three sentences that explain who the page is for, a clear form introduction and a button label. Add a brief "what happens next" section only from steps I supplied. Suggest useful form questions that help qualify an inquiry without making the form unnecessarily long. If a response time or availability is unknown, do not guess.
Blog ideas and one post at a time
Use the ideas as a starting point, then supply expertise and sources before asking for a draft.
Plan three helpful blog posts for this business using the confirmed offers, audience questions and expertise in this chat. Questions customers ask: [Paste] Topics the owner can credibly teach: [Paste] Relevant products or services: [Paste] Examples, experience or sources available: [Paste] Search phrases already researched, if any: [Paste or "none"] For each idea, suggest a clear search-style title, the question it answers, a short outline, what evidence or examples are needed and a natural next step. Do not claim a keyword has high search volume unless I provide that research. Stop so I can choose a topic. When I choose one, ask for any missing facts or sources, then write an outline for approval. Only after I approve it, draft one useful post at a time with a specific introduction, descriptive subheadings, practical detail and a conclusion. Attribute factual claims to the sources I supply, leave [SOURCE NEEDED] where appropriate, and avoid padding to hit a word count.
What to check before you paste the copy into your site
- Can a visitor tell what the business offers and what to do next from the first screen?
- Does every specific claim come from the client’s real information?
- Do the pages feel connected without repeating the same paragraph?
- Are names, testimonials, results and images approved for use?
- Does the copy fit the design on a real phone?
- Are blog facts supported by the owner’s experience or sources?
Want the faster, connected website content workflow?
These free prompts help you draft each page separately. The Content Shortcut gives you the client questionnaire, one master prompt and walkthrough training to go from a brief to website copy and a cohesive image library. It also shows you how to use three casual photos to create 20 brand images and 10 supporting faceless images.

Melissa Lunt is the founder of Superhero Design, a template shop specializing in high-converting Showit website templates for coaches, photographers, and creative entrepreneurs. With over 10 years of experience designing brands and websites, she helps business owners launch beautiful, strategic sites without the designer price tag or tech stress. Melissa is passionate about creating handcrafted templates that don’t just look custom—they actually book clients. When she’s not designing, you’ll find her drinking coffee, spending time with family and exploring the outdoors.
Explore Showit templates and launch resources at superherodesign.co.

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