These Brand turn-offs are doing you zero favors and your audience are noticing all of them… Trust me 🔻

If nothing ever seems to work and you aren’t seeing results in your sales or conversions… These might be why.

✨You never direct your audience to your website

Having a website gives you so much credibility and is a massive part of the customer journey. It’s the best tool you can use to tell your story in a way you’re proud of and create an experience for your client that you have complete control over… It’s like your home! Not directing your audience there doesn’t only impact sales, but can leave your clients thinking “What is she hiding?”

✨Your projects are inconsistent

If your clients and designs are all over the place, it shows that you aren’t working with dream clients and are taking on all the work you can get — your dream clients won’t want to work with anybidy who seems desperate if they want to align themselves with other successful women!

Niche down, and focus on only taking on clients who align with what your dream business looks like. You’ll be happier and your dream clients will feel like they belong in your world!

✨You don’t have personal branding

Not only is it hard to capture potential clients if they can’t find things in your brand to connect to, but it highlights insecurity. People want to invest in confidence. If you don’t value your uniqueness, how can you expect anybody else to?

✨You pour all your time into social media

Because social media is a free platform, everybody is doing it. It’s harder to stand out, and it devalues your offers (luxury clients aren’t finding people to invest in from Instagram!)

Not having a website or focusing all your energy into free services hints that you don’t have money to invest, which makes your clients think you aren’t making sales and therefore your product isn’t a good investment.

💭 My tip to fixing these things?

Build a well-balanced customer experience with consistent branding across social media AND a website.

Create, nurture and guide connections to a point of sale that highlights how amazing you are, and watch success pour in!

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You’re going to want to bookmark this because it’s the MOST important advice you’ll read all day.

Here’s what’s coming up in 2023, and what you can do to stay on top of it.

01. Viva Magenta

You know the company Pantone? Not many people know, but they have a ‘color of the year’ and this year it’s viva magenta!

Why is it important? Because vivid magenta is the opposite of the neutral colors that have dominated in recent years, which means that boho trends are over and quirky, striking designs are in. I’m not saying you should rebrand with hot pink, but it’s great to be mindful of how relevant your current design palette is.

(This is why I love templates – you can rebrand in the space of an afternoon!)

02. Social Media will become a customer service tool

This isn’t just for big companies!

Stop focusing your Instagram content on selling, and start using it for connection. Instead of Call to Actions, start finding ways to start conversations instead. Ask questions with your content, spend time replying to comments and starting new DM threads over trying to make Instagram convert for you, because it won’t!

When your audience organically migrates to your website, if they feel they visited from their own free-will they have a higher chance to convert.

03. Automations

We’re busy people and don’t have all day to spend searching for the answers – We want them to come to us.

Pink Showit website template

How can you save your potential clients time and money? Make graphic posts that are straight-up so they don’t have to search for value, and structure your website so it’s straight to the point and easy for them to buy your product with a single click.

Want more tips? Bookmark this post and click the link SHOP WEBSITE TEMPLATES for NEW 2023 website templates (Including ‘Pink Summer’ from this post!) free templates and even more design advice on my blog! ✨

And YES these are all in Canva, have barely anybody using them yet and are the secrets most web designers don’t want you to know… You’re welcome 👊🏼

Traditionally, when we think “stylish” we think modern, minimal and clean. For the most part, the ‘stylish’ aesthetic draws inspiration from fashion (think brand logos like Chanel, Prada and Louis Vuitton!) and literature — serif fonts with a tall, angular construction.

This approach is definitely the best way to target a luxury consumer or brand a company rich in heritage!

But in 2023, “Stylish” doesn’t necessarily mean luxury — Especially if your client is younger, more rounded fonts might appeal to them more because their concept of style is more effortless and chic.

My tip? Pair serif headings with sans-serif body text for the perfect balance of culture and contemporary, for a well-rounded design that appeals to any client interested in art and fashion!

These are some of my latest Canva finds that you need to know if your brand revolves around style:

Serif: Joliet, Arcadian, Brown Sugar, Metanoia & Pierson
Sans Serif: Julius Sans One, Kollektif, Nourd & Nunito Light

Changing your fonts is a quick and easy way to refresh and rebrand your website and graphics! Our audiences are ever-changing, so we always need to keep on top of what’s fresh so we don’t get left behind.

Bookmark this post for reference when you’re next designing! ✨

Need more inspiration? Click the link in my resources page to peek my FREE templates – They work with all of these fonts and are perfect for any brand wanting to target women who love style.

No gatekeeping here — I’ve got you!! 🫶🏼

Warning: This wisdom could get you booked out (and is what all of my best selling templates are based on!) ✨

Read this once you’ve scrolled through the carousel for design references – I’m about to tell you the conversion secrets behind how I design templates that have found hundreds of women their dream clients!

The way a visitor is converted into a client or sale through your website is by following a journey to get to your point of sale – whether that’s a ‘buy now’ button or an inquiry form, the process is the same.

A website like Pink Summer is perfect, and here’s how it hooks ANY visitor in to reach that final destination (and what you can do to make your website do the same!)

✨ It starts with a WHAT and a WHO

Pink Showit website template

Right at the top of the page, so any visitor can instantly see in a single line what you do and who you’re for.

As soon as they land on they’re page it makes them spill with excitement because they feel seen. Like you’re soul sisters, and they’re lucky to have found you (not the other way around!) — using emotional keywords like manifest, love and dreams here will leave them even more passionate.

✨ Then they’re sucked in by the design

The fonts, the colors, the inspiring photographs (thank god for Pexels!) that make their heart swoon. They can’t help but keep scrolling, because it’s so beautiful it’s like they’re flicking through pages of a magazine. They don’t even realize or care that they’re being sold to.

✨ The SCROLL LAYOUT takes them on a strategic journey, with blocks that hit all the points they want to know

What you can offer them, who you are, fun things that build a connection and make them feel like they need you in their life, gliding into each other effortlessly in the most satisfying way (Seriously, is there a nicer feeling than scrolling down a website where everything just melts into each other!?)

It’s like they’re riding a wave to exactly where you want them to be. And that’s what any website should feel like – Effortless.

If you’re having to graft and grind to get your visitors to that destination you’re doing something wrong!

But with this wisdom the fix is easy as pie 🥧




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