Is your brand due for a glow-up that actually matches your energy, boosts your confidence AND increases your conversions? What if I told you this blog post will help you achieve all those things… For FREE?
If you’re looking for the answer it’s here: You need a branding palette refresh.
A palette refresh is exactly what your brand needs heading into 2025. Why? Because the world (and your audience) is evolving—fast. What felt aligned a year ago might now feel flat, dated, or just… meh. Updating your colors doesn’t mean redoing your entire brand from scratch—it means recalibrating the vibe to match who you’ve become and where your business is headed to land more aligned clients.
This post is packed with 5 editorial-inspired, high-converting, absolutely stunning color palettes (with HEX codes so you can use them anywhere!) built for modern female entrepreneurs who want their visuals to be completely unique and mean business. Whether you’re drawn to earthy neutrals, rich moody tones, or fresh luxe brights, there’s a palette in here with your name on it. These palettes are all designer curated, but 100% free – You’re welcome!
Pin the palettes that spark something, and thank yourself later when your DMs are full of “I’m obsessed with your new branding!” messages.
Here are the 5 palettes you NEED in your life right now:
The shades in this palette: #480003 (Deep Cherry Red), #776B63 (Earthy Greige), #57372A (Leather Brown), #F9F8F3 (Bone White), #1D1D1D (Graphite Black), #000000 (True Black)
This Sleek, Dominant and Sexy Color Palette is perfect for feminine yet bold entrepreneurs who want to command attention with their branding. These hand-picked colors are all about power, modern sensuality, and editorial elegance.
The rich and sultry cherry red shade commands sophistication and unapologetic confidence, whilst earthy grieges and browns offer balance and a mature, updated take on boho color palettes. Together, these shades offer luxuriously sexy branding that effortlessly balances femininity and power without needing to shout.
The shades in this palette: #E7C766 (Cool Mustard), #352254 (Bold Plum), #E8985E (Muted Orange), #F8F5EE (Ivory White), #F2EBDC (Soft Beige), #362119 (Deep Espresso)
This Chic, Vibrant and Down-to-Earth Palette is ideal for soulful, strategic brands rooted in authenticity that want to have fun with their branding but also make SERIOUS conversions. It’s the perfect balance of striking and laidback to create an aura that draws clients in with ease.
The plum and mustard shades in this palette offer a grown-up playfulness, and will instantly give your branding a unique edge as they’re some of the BEST but most criminally underused shades in web-design. Use them right and your conversions will SOAR.
The tones in this palette: #DCD5C9 (Soft Beige), #884C42 (Clay Brick), #7A5C61 (Dusky Plum), #6B6054 (Dusty Mocha), #FFFFFF (Pure White), #1D1D1D (Graphite Black)
If your dream brand feels like sipping espresso in a linen blazer while flipping through a vintage fashion magazine —this Effortlessly Vintage palette is for you. Designed for female entrepreneurs who blend modern minimalism with old-world elegance, this set of 2025 colors feels both grounded and graceful. It’s ideal for fashion-obsessed brands rooted in storytelling, slow living and modern elegance.
The dusky purples and reds combined with silk-inspired neutrals are the perfect shades for romanticizing your branding, and bringing a warm, refined aura that balances modern and nostalgia. I’m OBSESSED with this palette!
The colors in this palette: #4E8A78 (Turquoise), #658E9C (Ocean Blue), #DFDDDA (Stone), #E0E0CE (Light Sage), #FFFFFF (True White), #262626 (Slate Black)
Cool, calm, and quietly opulent—this 2025 branding palette is for the woman who wants her brand to feel like a barefoot stroll through a boutique resort that inspires visitors with Aspirational, Laid-back Luxury. With neutral tones inspired by Mediterranean tiles and bright yet deliciously editorial blue-greens to add pops of color, it’s a powerhouse for creating a serene yet elevated vibe.
My hot tip? If you’re a wedding photographer looking to book more destination weddings in 2026, you NEED to save this for inspiration. All of these shades are inspired by bridal and travel wedding trends, and these are the shades that are making your dream brides’ hearts skip a beat. If you love this aesthetic, you NEED to check out my NEW, Euro-summer inspired 2025 Website Template for Showit Ava St. Clair (It could be your ticket to the Amalfi Coast!)
The shades in this palette: #ED680E (Bold Orange), #7F1B17 (Deep Crimson), #FCB04F (Sunset Orange), #56553B (Olive), #F5EECD (Buttermilk), #362C2C (Plum Espresso)
This Bold, Unique & Different color palette is not for the faint-hearted entrepreneurs — it’s for the visionary, the disruptor, the woman who refuses to blend in. Fiery, bold, and wildly magnetic, this 2025 palette was made for entrepreneurs who build brands with edge, confidence, and unforgettable energy.
If your brand is about power moves, unfiltered passion, and doing things differently, these colors deliver. Harnessing energizing oranges, mustards and purples, this is the kind of palette that instantly boosts your confidence and will make ANY visitor want to work with you so they can have that confidence in their life, too.
If you’re mapping out your 2025 rebrand or dreaming up the next evolution of your business, pin these palettes now and thank me later!
If you’re ready for a summer rebrand that makes your business feel instantly more magnetic, on-trend and boosts your confidence, Shop my full range of best-selling website templates here (they’re viral on Pinterest for a reason!) and Follow me on Instagram for more free design resources that you can use to elevate your business for free.
Comments +