Brand photos and website copy using only ChatGPT
Start with one selfie and a Pinterest board. Finish with a full brand photo shoot and first-draft copy for every page of the website.
2 quick video walkthroughs + ready-to-use prompts. $47
The selfie- 3reference photos to start
- 20photo prompts from one master prompt
- 4website pages of first-draft copy
- 1AI tool: ChatGPT
What is The Content Shortcut?
The Content Shortcut is a short training from Superhero Design with two video walkthroughs and ready-to-use prompts for creating a website’s brand photos and copy using only ChatGPT.
You upload 3 existing photos of yourself or your client and a Pinterest mood board, then use my master prompt to plan and create a cohesive brand photo collection. A client questionnaire and copy prompt turn into first drafts for the Home, About, Services and Contact pages.
It’s built for web designers and creative business owners who are tired of waiting on client content, with no separate AI photography subscription needed.


You’ve got the website design figured out. Getting the content together is another story.
The photos don’t match, the copy is still sitting in a half-finished questionnaire, and you’re spending more time trying to make everything work together than actually designing.
You could spend hours searching for stock photos, experimenting with AI image generators and rewriting copy. Or you could have a process that makes the whole thing a lot easier. That’s exactly why I created The Content Shortcut.
Melissa

Create an entire photo shoot using only ChatGPT
Turn a few existing photos of your client (or yourself) and a Pinterest board into a cohesive library of realistic, custom brand imagery with literally one prompt.


a full brand shoot
Same idea
You or your client fills out one questionnaire. You upload the answers and my prompt. ChatGPT turns it into first-draft website copy for the Home, About, Services and Contact pages.
Client questionnaire
- Home
- About
- Services
- Contact
Strategy that moves you forward
Brand strategy and design for women-led businesses ready to stop DIY-ing and start leading.
Book a call
first-draft copy for every page
★★★★★
“I finally got the cohesive brand images I’d been trying so hard to create.”
“I’d been trying to master AI images, but my results kept falling flat. No matter what I tried or how I changed my prompts, I couldn’t get the style, consistency across a series, or faces quite right. This exceeded my expectations. Mel was incredibly helpful with a few tweaks that got me the results I was after. Thank you so much!”
The prompts are already written for you
No hours of AI theory. Just the prompts and exactly how to use them.
01
The ChatGPT brand photography training
Follow along as I create a collection of personalized brand photos using ChatGPT, using reference photos and a Pinterest mood board to guide styling, lighting and composition.
02
The 20-photo master prompt
Paste it into ChatGPT to generate 20 detailed photo prompts for your brand, with a variety of poses, settings and horizontal and vertical images for different areas of a website.
03
10 additional faceless photo prompts
Create matching workspaces, products, design details and other supporting images, made with the same workflow so the whole collection looks consistent.
04
The website copy shortcut
A simple questionnaire plus my ready-to-use prompts turn into first-draft copy for the Home, About, Services and Contact pages.
05
A repeatable workflow
Every prompt and instruction you need to follow the whole process, ready to customize for your own site or reuse on client projects.
BONUS
Bonus: the finishing touch
Give your AI photos a consistent, professional finish in Adobe Lightroom, including the exact preset I used in the demo. Lightroom is optional.

Everything happens in one place: ChatGPT
You’ll learn how to use ChatGPT to plan a cohesive brand photoshoot, generate individual photos and create supporting images that match the rest of the collection. Because a website needs more than great photos, you also get my website copy shortcut for turning questionnaire answers into usable first drafts.
- Brand photos for your own website
- Brand photos and copy for client projects
- Supporting images that match the collection
- A process you can reuse on every project
Is The Content Shortcut for you?
Yes, if you
- Design websites and keep waiting on client photos and copy
- Want brand photos that look like a real person, not generic stock
- Want to keep everything in ChatGPT instead of juggling AI tools
- Need first-draft copy so you’re not designing around lorem ipsum
Not yet, if you
- Need a professional photographer’s exact likeness every time. AI results can vary.
- Don’t use ChatGPT. The whole workflow runs inside it.
You already know how to design the website
With one AI platform, ready-to-use prompts and a repeatable workflow, you can spend less time figuring out content and more time putting together a website you’re excited to share.
lowest price of the year
The Content Shortcut
$32.90$47
One-time payment. Instant access.
- 2 quick video walkthroughs
- Brand photography prompts
- Supporting image prompts
- Website copy prompt
- Client copy questionnaire
- Bonus Lightroom preset
30% off applied at checkout. ChatGPT account not included. All sales final.
Questions
More questions? Reach out. I’m here to help.
No. You can use existing photos, selfies or headshots. I recommend starting with at least three clear reference photos showing different angles and expressions. You’ll learn how to use these photos to guide ChatGPT when generating your brand images.
ChatGPT uses your uploaded reference photos to guide the appearance of the person in the generated images. Results can vary, and some images may look more accurate than others. I’ll show you how I select reference photos, use a mood board and structure prompts to improve consistency. You can also experiment with different reference photos or regenerate images when something doesn’t look right.
No. That’s one of the biggest benefits of this workflow. The brand photo generation and website copy process can both be completed using ChatGPT. You don’t need a separate AI photography subscription.
The training demonstrates the workflow using ChatGPT. Image generation is available with different usage limits depending on your plan. A paid plan may be helpful if you’re generating a large collection of images.
Not at all. I’ve already written the master prompts for you. You’ll learn how to use them, where to upload your reference images and how to generate your photos step by step.
The prompts are designed to create a cohesive collection using your Pinterest mood board and reference imagery for consistent photographic direction. AI image generation can still produce some variation, but I’ll show you how to keep the styling consistent and how I use Lightroom as an optional finishing step to bring the collection together.
Because you get instant access to the trainings and prompts, all sales are final.