PSA: If you’re still using the same Pinterest strategy that you’ve been mastering since 2020, it’s time to change it now! The Pinterest algorithm is CONSTANTLY evolving from year-to-year (sometimes even month to month!) so it’s important to keep your strategy up-to-date with the latest updates and trends. This post will tell you EXACTLY how to master it for 2025.
If you’re a creative entrepreneur or small business owner, you already know the power of Pinterest for driving traffic, growing your audience and increasing your sales. And as a website template designer with years of experience creating viral Pinterest pins who made 300 sales from pins in November this year, I’m here to share my Pinterest pin designing strategy so you can get the same life-changing results with pins that reach the first page in 2025.
Spoiler alert: It’s all about strategy, visuals, and understanding your dream clients’ constantly evolving needs (which are evolving almost as fast as the algorithm!) so this post will unpack my latest updated pin-designing strategy that hits all of these marks, and as a bonus I’ll also show you how my Showit website templates can help streamline your online presence to amplify your Pinterest results even more. Let’s get started!
The First Key to Success is Understanding Pinterest’s Algorithm
Pinterest’s algorithm prioritizes fresh, engaging, and visually appealing content. Every pin you create should be the same but different – they should all utilize the same strategic elements, but have variations in design and where they’re linking to, otherwise the algorithm can flag them as spam. To create engaging, high-performing pins that the algorithm loves, focus on these elements:
- Fresh Content: Even if you’re repurposing old blog posts, design new pins for them. Pinterest values fresh visuals, and your old pins are ‘evergreen’ which means they don’t disappear. There’s no need to put out the same content more than once!
- Engagement: This is SO important – Remember that while the algorithm pushes your content to people, it’s human beings that engage with each pin and will click ‘buy’. Use strong call-to-action (CTA) text like “Click to learn more” or “Save this for later” to encourage people to click through to your website (Saves are worthless unless somebody intends to visit what the pin is linking to!)
- SEO Optimization: Pinterest is still a search engine, and even if you have the most beautiful, valuable pins in the world, without high-performing SEO in your titles and descriptions nobody will ever find them.
The 3 Design Elements that are making my Pins Viral for 2025:
No. 1: All of my top Pins use a 2:3 Ratio
All of my top-performing pins use a 1000×1500 pixel (2:3) ratio. I used to use long pins (in Canva these are called ‘infographic pins’) because I thought that the longer, the better – especially when it comes to marketing templates because it allows me to showcase more of one webpage. However, I’ve noticed that 2:3 ratio pins get a higher reach AND more saves/engagement. I think this is because we read from left-to-right so even though they’re shorter they appear to take up more space, and they look more aesthetically appealing in a user’s board.
No. 2: My Highest-Engaging Pins Show the Price of the Product
This is the reason why understanding your audience matters so much when you’re designing your pins: Just because something historically ‘works’ or ‘doesn’t work’, it doesn’t mean it will resonate with YOUR customer. The audience for my products are high-earning, motivated businesswomen, entrepreneurs and new business owners (see: very busy women) so I know that they’re looking for black-and-white solutions that save them time and energy. My audience don’t want to have to click a mysterious pin and scroll through pages on my site to find my template prices, so by printing the template price on my pins it makes it easy for them to decide whether my product suits their budget. It’s all about efficiency!
In the past, every online business mentor has taught me NOT to share my prices until my potential customers have seen and fallen in love with my products, but the truth is in 2025 we are just so busy that your audience appreciates transparency and any time saved. Try it out!
No. 3: I started Incorporating Lifestyle Background Images
In my old pin strategy, I either pinned just a longform screenshot of my templates as a webpage or used a plain light or dark background behind the template previews. However, recently I made the shift to minimalist lifestyle imagery to make my pins more attention-grabbing.
I LOVE that this works because it’s a great way of selling more than just a template to my audience. You can go deeper than just using bright, colorful or pretty images and instead use aspirational images that your audience will love and feel inspired by. They’ll subconsciously attach that image to your product and the life that buying your product will give them. For me, I use clean, minimal images with colors that contrast with my templates but relate to the luxe life of a CEO: fashion & editorial, vacation textures like sand and swimming pools and fabric textures like linen and silk are some of my favorites!
Seal the deal with a gorgeous, high-converting website designed with a beginner-friendly Superhero Design Showit Website Template
The honest truth is that without a high-converting, professional website even the most-saved, first page pins with hundreds of thousands of impressions will never make a single sale.
A beautiful, user-friendly website doesn’t just compliment your Pinterest strategy, it’s a non-negotiable! My Showit website templates are designed with creatives in mind who are ready to launch a first-page strategy and make hundreds of sales each month… All without any design experience, so you can spend less time stressing on layout and more time in your zone of genius making MONEY. They’re easy to customize and optimized for SEO, so when users click on your viral pins, they land on a site that converts and they’ll want to come back to again and again (that’s the whole point of a saved pin!)
That’s all there is to creating first-page Pinterest Pins that make you THOUSANDS of dollars every month, effortlessly.
Designing Pinterest pins that reach the first page in 2025 isn’t about luck – it’s about strategy! – and by staying on top of trends, mastering design principles, and leveraging SEO, you can create pins that drive massive traffic to your website. And when you pair those pins with a stunning Showit website template, you’ll have a powerhouse combo that’s unstoppable.
Ready to elevate your Pinterest game? Check out my collection of Showit website templates to start turning your traffic into clients today! or more FREE website building resources, Click here to visit my Freebies page (including a FREE Showit website template to practice these steps on!) that you can start using right now to launch your dream website effortlessly without expensive designers and copywriters – I’ve got you! And you can Follow me on Instagram for more biz wisdom, moodboard inspiration and updates on my newest discounts and sales.
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