Since its release in 2022, ChatGPT has blown up and completely changed the way business owners generate content. From website copy, blogging and social media posts to teaching entrepreneurs useful skills in their niche, its impact is everywhere… And sometimes it can be impossible to distinguish what’s human and what’s computer generated. (But this post might ‘unveil’ that it’s actually easier than you might think…)
Despite arguments over its impact and operation, ChatGPT isn’t all bad: it can save you thousands of dollars if you’re new to business and can’t afford to invest in a copywriter yet, it has a deep, computer-level understanding of how to make your business thrive based on an infinite number of successful bussinesses it’s learnt from and the more you tell it about your business (it remembers!) the more personalized the results can be.
But if your audience know you’re using it to write your content, it could be preventing you from converting them into clients and making sales – Here’s why, and what you can do to fix it.
Why it matters if your audience knows you’re using ChatGPT, and how it could be negatively impacting your marketing strategies and sales:
- It suggests that you aren’t an expert: Using ChatGPT shows your clients that you need help, and they want to invest in somebody that has the answers themselves. Your goal is to solve their problems, and they won’t invest in guidance that they could get themselves from AI for free. They’re looking for unique guidance and services they can’t find anywhere else.
- 2. It limits connection: Not only does it make you seem unprofessional, but it also stops your potential clients from building a genuine connection. If they know you’re talking through the words of a computer, they won’t feel like your content is helping them establish a real relationship with you. Connection and building friendships is the key to selling, and striking the balance between authority and relatability with your writing is what will create the most valuable content.
- 3. It makes you seem less trustworthy and inauthentic: Everybody knows by now that ChatGPT uses the work of other copywriters and professionals (there are so many records of plagiarizing and AI stealing other artists work!) and therefore it can be a very controversial topic. If your audience are against it, they will never invest in somebody who is using it.
If you’re using ChatGPT and AI to write your website, blog posts and social media posts and your current marketing strategy isn’t working, this could be why.
Here are the words making it instantly obvious that you’re using ChatGPT and AI to write your content:
- Weave
- Tapestry
- Intertwined
- Truly
- Fleeting
- Enchanting
- Amidst
- Portrayal
- Artful
- Painted
- Seizing
- Trusted
- Vision
- Unfolding
- Strive
- Ever-evolving
- Landscape
- Realm
- Seamless
- Compelling
- Twinkled
- Bioluminescent
- Delve
- Marvelled
- Subtlest
- Transcends
- Unlock
- Unleash
- Unveiling
- Vast
- Embark
If you’re relying on any of these words, your audience might be able to tell that you’re using AI, so here’s what to use instead:
Instead of phrases like ‘Weave a tapestry’, you should focus on phrases that tell your audience what you’re actually going to do. Not only does it sound less robotic, but it’s MUCH better for SEO because your clients aren’t Googling ‘weave a tapestry’, they’re Googling the services to solve their problems.
The same goes for words like ‘delve’, ’embark’ and ‘unveil’: You should swap these out for verbs that are niche-specific and relevant to your offers. You aren’t ’embarking on an adventure’ with your clients (unless you’re a pirate!) – you’re designing their gorgeous websites, writing killer blog-posts and capturing unforgettable wedding memories.
The hot truth: Using words that are longer, more complex and less common doesn’t make you seem any more professional or help you reach luxury clients – This is a huge myth! Using direct, straight-to-the-point language in an intentional, impactful way is much more beneficial as it cuts confusion and helps you communicate your message much faster, which is what your clients want. They just want their problems solved as quickly as possible!
- Weave > Create
- Truly > Very, Honestly, Authentically
- Fleeting > Rare
- Enchanting > Any relevant adjective to describe the experience you’re providing
- Amidst > In the middle of, A part of
- Portrayal > Picture, Idea, Concept
- Painted > Captured, Written, Designed… Whatever is relevant to your niche
- Seizing > Experiencing
- Trusted > Trustworthy, Authentic, Genuine
- Strive > My goal is to
- Ever-evolving > Growing, Changing
- Seamless > Easy, stress-free
- Compelling > Captivating, Inspiring, Motivating (Read my post here for my favorite adjectives!)
- Subtlest > Smallest, tiniest
- Transcends > Goes beyond
- Unlock > Find, experience
- Unveiling > Finding, seeking
- Vast > Broad, any word that means ‘large’
- Embark > Go, Take
My Final thoughts and bonus tips:
Don’t try and sound like a thesaurus: Write with the words that sound like YOU. If you wouldn’t use them in a conversation with your friends, they don’t belong in your content! Your audience are looking to find your voice to connect with within your writing, so give them a tone that they can relate to and find your identity within. We’re looking for genuine, human connections – not fake ones!
If you’re working with a copywriter who uses these words in their writing, it’s a red flag: Investments can feel like such a huge step in business, especially when you’re first starting out, so it’s important to know you’re putting your money in the right place. You shouldn’t be investing in a copywriter who is using AI as it’s all available for free.
It’s not impossible to make amazing, highly converting content using AI and ChatGPT, you just have to know how to use it properly and what questions to ask to get the best, tailored results. You can download my FREE guide on how to use ChatGPT to write copy that sounds human and professionally written HERE, and start transforming your website and social media content instantly without needing to invest in a copywriter!
To explore even more free resources for designers and business oweners, plus Canva templates and Showit website templates to instantly elevate your online presense click here to visit my shop! And for more design-lead knowledge and inspiration, Sign up for my email list (And I’ll send you a free template as a thank-you gift, too!) and follow me on Instagram.
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