Step 1: Define your target market
Before you can do anything whatsoever, you need to define your target market.
Step 2: The psychology of color
Once you have a target audience in mind, now you can define how you want them to feel when they look at your brand.
Step 3: Find Inspiration
Now that you have a main color in mind, go to Pinterest and type in that color and add the word “palette”.
Step 4: Finalize
If you import a photo into the program Canva, you can choose the colors from the photo for the palette easily since it auto-populates them by recognizing the colors in the photo.