Step 1: Define your target market

Before you can do anything whatsoever, you need to define your target market.

Step 2: The psychology of color

Once you have a target audience in mind, now you can define how you want them to feel when they look at your brand.

Step 3: Find Inspiration

Now that you have a main color in mind, go to Pinterest and type in that color and add the word “palette”.

Step 4: Finalize

If you import a photo into the program Canva, you can choose the colors from the photo for the palette easily since it auto-populates them by recognizing the colors in the photo.


How to choose a color palette

for your brand in 4 easy steps

This is hands-down the most simplified way to choose a color palette for your brand.

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