Strategic brand building.
Naming your business
Print and Editorial
This is the starting point for your branding success. It includes: overview of brand, including history, essence, mission, vision, voice, values and personality. This will define what makes you different, how to shine in a crowd, and develop a strategic plan that guides every part of the branding process.
Professional branding is so much more than a logo and is essential to any successful organization. But what is it exactly? Think of your logo as a seed and your brand as the tree that grows from it. Google says: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets.” I agree.
We discuss your organization & what you want to see in the logo. I conduct research on the industry itself, it’s history and your competitors. We collaborate on a Pinterest Board to get the right look going. I create design concepts based on our chat, the Pinterest Board & our research. I revise and improve the logo based on your comments and requests for changes. You celebrate. You receive the final logo, which can be used on your branding, marketing collateral, printed items, website, and everywhere!
Graphic design takes an idea and transforms it into a visual graphic that can be across all mediums. Our graphic design services include but are not limited to: flyers, brochures, handouts, business cards, print advertisements, infographics, powerpoint designs, website layouts, t-shirt designs, signage, presentation folders, menus, product packaging, posters, marketing materials, trade show graphics, postcards and billboards.
Packaging design is all about standing out in a crowd. When a customer is browsing the shelves at the grocery store you want your product to stand out and have them reaching for more. I work with you to research the marketplace and direct competition making sure that your package design is strategically positioned. This includes branding, nutrition facts design with current FDA requirements, die line design and label design.
Your online experience should be seamless in the branding process. I can help you create an impactful one. I work in several different platforms including Wix, Shopify, WordPress and more. I implement the latest in Responsive & Mobile practices, Customized Ecommerce Shopping Carts, Magento solutions and specialized solutions for individuals and companies.